B Consulting

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Marketing Solutions

B Consulting’s Marketing Solutions focus on product management and marketing of telecommunications products, guiding clients through the analysis of product/solution fit to market and the competitive landscape to the analysis of investment decisions.

A private equity backed wireless services business wanted to enter a new business area to provide stable returns to balance the cyclical nature of other aspects of their current business.  B Consulting Ltd produced a marketing plan indentifying clear USPs and backed up by prices, costs and margins of the solution taking into account the competitive landscape.  A high level project management plan was also produced, and to help the organisation take the solution to market, a complete sales training package was developed and delivered.

A third sector transport provider had just 3 months to introduce a new service to over 1200 clients in response to a tender award.  Without adversely impacting existing services, the new service had to be defined rapidly and in detail, IT and back office systems and processes had to be put in place, and staff trained and recruited in time for a non-negotiable start date in the new financial year.  In view of pressures on both timescales and budgets, B Consulting Ltd provided a highly focussed product and project management resource to enable just in time delivery of the required service.

B Consulting is experienced in applying these approaches in the for Telecommunications vendors and operators - fixed, mobile and converged.  Our approach to business case analysis is designed to provide a detailed analysis of the investment landscape. Taking into account any regulatory constraints as well as intelligence about trends within the market sector, the Business Case Analysis will identify all the services which are relevant to you, and then analyse them in terms of their ability to generate revenues. The resultant report provides a clear cost/benefit analysis, together with timelines for precise cash flow management.

B Consulting helped a large communications service provider refine its managed 'next generation' converged service proposition, then successfully rolled out a training programme to cover the vertical sales teams, the regional sales managers and the entire sales engineering function. Feedback on the programme was almost universally positive. The proposition has been successful in the market.